It wouldn’t be entirely wrong to say that oftentimes a movie’s box office collection depends more on how well the movie has been marketed, way more than what the story is about. You think of what you’re going to do in your movie. This is where the P&A comes in (Prints and advertising budget). ![]() It involves calculating everything you’ll spend on the film, including DCPs, VPFs, trailers, advertising, and advertisements. When a film is in progress, it must be sold in the same way as every other product is in order to entice audiences to watch it.įilm marketing is a technique used to promote a film. Without ads, no one will know a film exists. The marketing of a film is an important factor in its production. The team will move on from this initiative and forget about it. ![]() So, what happens if a film is never sold? Typically, every film’s journey will come to an end at this stage. In the conventional film industry, producers sell their films to agents and distributors, who are then in charge of bringing together a publicity package for the film they purchased.
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